Conversion Rate Calculator

Conversion rate

0.00%

0 number of conversions / 0 number of visitors × 100

How to use this calculator?

1. Enter the total number of visitors

2. Enter the number of conversions

3. Your conversion rate is calculated automatically

Quick answer

How do you calculate a conversion rate?

Conversion rate is the number of conversions divided by the number of visitors, multiplied by 100. Formula: conversion rate = (conversions / visitors) × 100. Example: an online store that gets 5,000 visitors and records 150 orders has a conversion rate of (150 / 5,000) × 100 = 3%.

VisitorsConversionsConversion rate
1,000202.00%
2,500502.00%
5,0001503.00%
10,0001201.20%
800364.50%
20,0005002.50%

About the Conversion Rate

What is it?

The conversion rate calculator measures the percentage of visitors who complete a desired action: purchase, sign-up, download, contact form...

Why use it?

Conversion rate is the most important e-commerce metric. Doubling your conversion rate is equivalent to doubling revenue without increasing ad spend.

How does it work?

Divide the number of conversions by the total number of visitors, then multiply by 100. Formula: Rate = (Conversions ÷ Visitors) × 100. A good e-commerce rate is between 1% and 4%.

Usage tips

  • The global e-commerce average is 1 to 3% - aim higher
  • Analyze conversion rate by traffic source to identify the most profitable channels
  • A low rate may indicate a targeting, UX or offer problem
  • Test your product pages, checkout funnel and CTAs with A/B tests
  • Page loading speed has a direct impact on conversion rate
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