UTM URL Generator
How to use this generator?
1. Enter your website URL
2. Select or customize the traffic source
3. Choose the appropriate medium
4. Name your campaign
5. Add optional parameters if needed
The URL with UTM parameters is generated automatically.
Quick answer
How do you create a link with UTM parameters?
Add the utm_source (traffic origin), utm_medium (channel type) and utm_campaign (campaign name) parameters to your URL, plus utm_term and utm_content if needed. The builder converts them to lowercase and assembles them automatically. Example: https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale lets you track that campaign in Google Analytics.
About the UTM URL Generator
What is it?
The UTM link builder creates tracking URLs enriched with UTM parameters (Urchin Tracking Module) that allow Google Analytics to precisely identify the source of each visit.
Why use it?
Without UTMs, Google Analytics lumps all external traffic into 'direct' or 'referral'. With UTMs, you know exactly which email, campaign or post generates traffic and sales.
How does it work?
Fill in your destination URL, source (utm_source), medium (utm_medium) and campaign name (utm_campaign). utm_term and utm_content are optional but useful for A/B testing.
Usage tips
- Adopt a consistent naming convention and document it in a shared file
- Use lowercase only to avoid duplicates in GA4
- Source examples: newsletter, facebook, google, linkedin
- Medium examples: email, cpc, social, display, affiliate
- Shorten your UTM URLs with Bitly for a cleaner look in emails
